Marketing Strategy Specialist (SCMS-S)



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    SMstudy® Certified Marketing Strategy Specialists facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy® Certified Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

    Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Specialist certification by SMstudy after passing the exam.

    Exam Format

    • Multiple choice
    • 140 questions
    • No negative marks for incorrect answers
    • 180-minute duration
    • Proctored online exam

    Audience Profile

    This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Strategy Specialists.


    Candidates should have a minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional certification and study all processes in the SMstudy® Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.).