Keeping Prospects Engaged

Duration
15′

No. of mini-lessons
5

Resources
Workbook


Course overview

Goldfish are said to have an attention span of just 9 seconds. So when you put a treasure chest in their tank, they are grateful almost 7 times a minute. Since the emergence of social media, however, research has found that we humans have an attention span of just 8 seconds!

There’s just so much information to consume that people often can’t focus for extended periods of time. For those in sales and marketing, this can be an issue. If you don’t keep your prospects engaged, then they probably won’t stay prospects for long. 

To keep them focused on your products, you need to make sure your company becomes encoded in their minds. This course will show you how.

 

What’s covered

How and why you should engage

What are ‘calls to action’ and how to employ them

How to keep prospects invested

How to personalize your content

Why your teams need this course

Getting prospects to engage is key to making a sale. If they’re not engaged, they’re unlikely to buy. If you work in sales, marketing or are a brand manager, this course will be useful to you. It will help you identify how and why you should engage with prospects, as well as offer useful tips on how to personalize your content to help keep prospects invested in your company.

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