Description
Overview
Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. SMstudy® Certified SEO Professionals address both on-page and off-page ranking factors that affect a website’s or web page’s search engine rankings for specific search terms. This results in a high placement in a search engine’s “organic,” “natural,” or “unpaid” search results.
Successful candidates will be awarded the SMstudy® Certified SEO Professional certification by SMstudy after passing the exam.
Exam Format
- Multiple choice
- 80 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for anyone interested in becoming a SEO Professional.
Prerequisites
There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy® Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified SEO Professional exam. All required resources are provided as part of the online certification course.