Certified Web Analytics Professional (SCWA-P)



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    Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

    Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy after passing the exam.

    Exam Format

    • Multiple choice
    • 80 questions
    • No negative marks for incorrect answers
    • 90-minute duration
    • Proctored online exam

    Audience Profile

    This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.


    The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from chapter 7 of the SMstudy® Guide –Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.