SMstudy® Certified Marketing Research Specialists facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy. Specialists also test multiple marketing hypothesis in order to better understand consumer behavior, define metrics for marketing efforts, and track and improve marketing activities.
Successful candidates will be awarded the SMstudy® Certified Marketing Research Specialist certification by SMstudy after passing the exam.
- Multiple choice
- 140 questions
- No negative marks for incorrect answers
- 180-minute duration
- Proctored online exam
This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Research Specialist.
Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Professional certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Research Specialist classroom training provided by a SMstudy approved VMedu Authorized Training Partner (V.A.T.P.).