Marketing Strategy Expert (SCMS-E)



Share with:


    SMstudy® Certified Marketing Strategy Experts facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy® Certified Marketing Strategy Experts are able to define a product’s or brand’s unique value proposition, target markets and strategies to connect with defined audiences. Experts are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

    Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Expert certification by SMstudy after passing the exam.

    Exam Format

    • Multiple choice
    • 180 questions
    • No negative marks for incorrect answers
    • 240-minute duration
    • Proctored online exam

    Audience Profile

    This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Strategy Experts.


    Candidates should have a minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist certification and study all processes in the SMstudy® Guide –Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert certification. It is also mandatory to earn 40 educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.