Marketing Strategy Professional (SCMS-P)



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    A SMstudy® Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

    Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Professional certification by SMstudy after passing the exam.

    Exam Format

    • Multiple choice
    • 100 questions
    • No negative marks for incorrect answers
    • 120-minute duration
    • Proctored online exam

    Audience Profile

    This certification is appropriate for anyone interested in becoming a Marketing Strategy Professional.


    There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate certification and study the recommended processes from the SMstudy® Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional. It is also highly recommended to attend a 2-day Marketing Strategy Professional classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.).