The Role of Partnerships

Duration
10′

No. of mini-lessons
3

Resources
Workbook


Course overview

It may seem like businesses are stand-alone entities that are always competing with one another for customers. But more often than not, there’s another product or service out there that compliments what you’re selling, and establishing a partnership with that business could bring a lot of added value to you.

Creating a partnership in business can be a great launching point for your marketing strategy. Establishing the right kind of business connection with the perfect partner could be the key to unlocking a whole new customer base and incentivizing your regular clients.

 

What’s covered

The different partnership models

How partnership marketing could benefit your business

How to choose the right partnership for your business

Why your teams need this course

Whether your business is big or small, partnerships can be a great way to promote your brand and pool marketing plans, cutting down on your costs as you go. The information in this course will help you choose and close a partnership deal that’s right for you, and guide you on getting creative with partnership marketing to boost both your businesses.

EN